The use of social media in the work place is growing rapidly – for example, an Osterman Research survey conducted in November 2010 found that the typical employee spent just 11 minutes per workday using social media for work-related purposes, but that number increased near five-fold to 51 minutes per day by July 2013.
However, management of social media and archiving of its content has not kept pace with the rapid growth in its use. The result has been a number of problems for which most organizations are inadequately prepared.
The bottom line is that while social media use is growing, management and archiving of its content is not. This leaves organizations vulnerable to a variety of problems that can easily be corrected via the appropriate application of policies, practices and technologies.