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La concurrence est bonne, la concurrence pourrait être une bonne mauvaise aussi bien!

Categorie: Herbert Lefering

Battre la concurrence en offrant de meilleurs produits, un meilleur service et ayant le chiffre d'affaires et de meilleures stratégies de marketing comprend beaucoup de travail, mais aussi beaucoup de plaisir aussi bien.

I personally like competition, because it keeps product innovation high and pricing at reasonable levels. For me personally selling products without real competition is also not real fun. Beating competition by delivering better products, better service and having the better sales- and marketing strategies includes a lot of work, but also a lot of fun as well. I´m now working for GWAVA for 8 years and one of the mayor things I like about this company is, that GWAVA has long term strategies and is not look for "quick dirty deals". 

Over the years I have seen so many competitors, which never had a real chance to grow/survive. If their products were good, their service has been bad or marketing strategie was everything but good. I don´t want to tell you, that GWAVA is perfect, but it is a very good mixture of all relevant pieces. And tons of people are working day by day to increase our quality. Outstanding - and that is recognized by our customers and partners is our technical support. Thanks to Ernie and his team.

Just recently (about 1,5 months ago) I had a very nice dinner event with somebody, which has been working for years with one of our competitors. He has been my counterpart for years representing that company in EMEA. The relationship between the other vendor and this person/company got broken overtime for several reasons. 

During the dinner I explained, that GWAVA is different in many respects. To make a long story short, this person and his company did become a GWAVA partner. And yesterday I had a longer phone conversation with him again. He and his employees are so happy about the change. For them it was everything than normal to get feedback from the vendor within 24 hours, if they have a question. It took sometimes 3-6 months, sometimes forever to get feedback from our competitor. 

More important for him was, that his customers are now satisfied again. We together offered them a very interesting package for getting of from the "dark side". And 95 %+ of these customers have decided to switch already. So we are easily collecting new customers just because our competition is soo bad. This competitor is going to get out of business soon, that is what I expect. Bad service, huge reaction times are things, which - at least in Europe - are not well received. A vendor is Europe has to deliver great products, great service over years to build a fantastic brand. A bad brand is build very fast.

So thanks to this "unkown" competitor, which makes it easy to get new customers in this very hot summertime. And if a partner of whatever competitor of GWAVA is not satisfied with his vendor, get in contact with us. Our doors are open - we are ready to show you, that fair partnerships between vendors and partners/customers still do exist.