Social Media
Website Updates RSS FeedWarum ein BlackBerry? Hier ist die Antwort.
Kategorie: Doug SteinEs wurde in letzter Zeit viel über die Frage diskutiert, welche Handys in einem Unternehmen genutzt werden sollten. „Die Angestellten steuern die Nachfrage“ wird geschrieben. Das glaube ich nicht. Da trifft Reality TV und Boulevardpresse auf die amerikanische Geschäftswelt.
Lately there have been a spate of articles about the consumer driven mobile phone market in the enterprise. "The paradigm has shifted." "Employees are driving the demand." they've written. I'm not buying it. Seems to me like a case of reality TV and tabloid journalism meets corporate America. Let's face it, RIM has been getting some pretty bad press lately about countries wanting to ban their service and about how everyone hates Blackberry because their browser sucks and their apps/phones and OS aren't as cool as the competition.
"Which countries are rushing to ban Android and iPhone." you ask? None, because no one has adopted any other platform, nor could they because of the lack of security and functionality. RIM is at risk of losing business, that no else can offer/match anyway. What's the big deal? India and company aren't going anywhere. They just want to be able to gain access to the great security RIM has created, and they are using some pretty heavy handed tactics to get it.
RIM would probably be the first to admit that they are feeling some pain right now, but that is mostly on the consumer side. Yes, that does represent a huge market segment, and they are addressing many of those shortcomings with OS 6 and with news of other exciting technology coming down the pipe.
Back to the enterprise, which is RIM's bread and butter. According to a recent article in PC world (see below for the link to - Deal With It, Boss: Workers Want Android, iPhone Devices) "A recent Forrester survey shows that 70 percent of North American and European companies support BlackBerry today."
If that's trouble, then I'd love to own a business in that kind of trouble.
Here are some other recent articles, which also support the fact that RIM and Blackberry is still the way to go in the enterprise and for consumers as well....
Malware in the Android market:
Blackberrys cosume less data:
"they do not follow the same consumption patterns iPhone and Android devices do thanks to "data compression techniques."
Useless iphone 3G with OS4:
Banking on iPhones? Maybe not such a good idea...
"Many people are banking on their iPhones, for example. Watch out. Citigroup recently revealed that its mobile-banking application for the iPhone was secretly storing personal information, possibly including account numbers, access codes, and balance information. "
Deal With It, Boss: Workers Want Android, iPhone Devices
...at the end of that article it says: "
The challenge for businesses is how to maintain a high level of security while incorporating non-BlackBerry devices. One option is to find "device agnostic" third-party management tools that work with--or ultimately replace--BlackBerry Enterprise Server.
Of course, another challenge is finding talented IT staffers who keep up with the latest security threats on multiple mobile OS platforms, including Android and iOS.
The growing security threat from mobile phone apps:
"This is exactly what happened with personal computers. Security was not recognised as an issue so weaknesses were not adequately dealt with. As the internet became readily available there was a period where hackers could do pretty much as they like."
