FUD Kampagne
Kategorie:
Doug Stein
Um meinen letzten Blog über das Thema der BlackBerry “FUD” Kampagne zu vollenden, kommt hier das entscheidene Beispiel. Lesen einfach diesen Artikel. Gelinde gesagt ist er verwerflich.
---- Continuing on my last blog's theme of the media fueled Blackberry "FUD" campaign, here is the quintessential example of that. Just read this article. It is reprehensible, to say the least. ------
Is BlackBerry Losing Ground?
Once the reigning champion among business handhelds, BlackBerry maker RIM is steadily losing market share. What happened?
----Let me illustrate my point....
Our esteemed author begins this article by stating: ----
"Just a year ago, BlackBerry smartphones ruled the workplace."
---- So we are talking smartphones in the enterprise I gather...
He goes on to point out: ----
"According to a recent Gartner report, the company's market share dropped to a 33 percent this year. Last year, they absolutely owned the smartphone market with a 52.5 percent market share in the U.S. That's a free-fall drop of nearly 20 percentage points. So what gives?"
---- Wait, are we talking the enterprise space or overall? If overall, how did we switch mid-article to consumer and enterprise? Am I confused or is he? (I think he is) ----
"According to Rob Enderle, a noted consumer analyst who advices tech companies on their products, the economic woes in the U.S. have changed how companies purchase smartphones."
--- So he has switched to the consumer market. OK, at least I know what he's talking about now. Not sure why he started by talking about the workplace though. ----
"In its heyday, RIM lined up perfectly with corporate buying habits: employees needed phones, so employers bought them a BlackBerry."
--- Good point. This is still the case though. (See Fortune 500) ----
---- Ever heard of FUD (fear uncertainty and doubt)??? ----
Customer Perception Problems
Recent news reports have not helped RIM. As the San Francisco Chronicle's website and Forbes.com have reported, RIM has struck deals with foreign governments to grant them access to instant messages and e-mail. These revelations hurt the perception that BlackBerry devices are highly secure. In business, that's a death knell because one e-mail slip can bring a legal discovery that closes your doors.
---- Now you have... and that was great example of it. ----
---- Let's go back to our author's previous statement: ----
"In business, that's a death knell because one e-mail slip can bring a legal discovery that closes your doors."
--- Don't forget about text messages and phone logs as well. Wait, you mean you can't track text messages on an iPhone??? That's not secure. Not to mention that fact that there is no enterprise mobility server quite like the Blackberry Enterprise Server. Giving employees the ability to choose their own phone gives the enterprise zero control. The email part is covered anyway by an enterprise archiving solution, and that has nothing to do with the mobility platform. ----
"Carolina Milanesi, a Gartner analyst, says the primary reason BlackBerry market share has fallen is that smartphone users are more excited about apps and touchscreens than messaging. Meanwhile, rivals like the iPhone can now connect easily to corporate e-mail servers."
--- Great point! This phone has a touch screen and cool apps. I can play with it all day. Too bad I have to get work done. See my comment about tracking sms and emails above. Touché! ----
----FUD to the nth degree!! This next one is just funny. ---
"Financial analysts have a mixed view of the market share decline. Matthew Thornton, a senior research analyst at Avian Securities in Boston, says RIM has healthy cash flows and a strong balance sheet, but its growth has slowed a bit. He says there are obvious technological gaps between RIM's high-end phones and competing handhelds, and that the loss of prestige could eventually lead to management turn-over, restructuring, or a buy-out. But, he cautions, those dire possibilities are at least a year away."
--- So remember people, the media has an agenda. Don't make any decisions based on what you read especially when it comes to enterprise solutions. Think about it, discuss it, spec it out and TEST IT! -----
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